Vivo & iQOO Prices Climb in India — Full New Price List (August 2026)
- Vivo has quietly raised prices across the Y-series (Y11, Y19s, Y21, Y31 5G, Y51 Pro) by ₹1,000–₹4,000 in India.
- Sister brand iQOO was hit even harder — the iQOO 15 and iQOO Neo 10 are up by as much as ₹13,000–₹14,000 depending on variant.
- Both brands cite the same underlying cause: a global shortage of RAM and NAND memory that's squeezing the whole industry, not just Vivo.
- If you were eyeing a Y31 5G, Y51 Pro, iQOO 15, or iQOO Neo 10, current stock at the old price (where available) is now cheaper than buying fresh.
Last updated: August 2026
The memory crunch that's been rattling the global electronics supply chain has now landed squarely on Indian smartphone buyers. Vivo and its performance-focused sub-brand iQOO have both revised prices upward across a wide swath of their India line-up this month, and the increases are far from symbolic — some iQOO variants now cost over ₹10,000 more than they did just weeks ago.
This isn't an isolated Vivo decision either. OnePlus, OPPO, and Realme have all announced similar hikes in India recently, all pointing to the same root cause: DRAM and NAND flash prices have spiked sharply through 2026, and phone makers are no longer able to absorb the cost themselves. Here's exactly what changed, model by model.
Price: What Changed Across Vivo's Y-Series
According to pricing trackers and independent reporting, Vivo's revised India price list looks like this:
- Y11 5G (4GB/128GB): ₹18,999 → ₹20,999 (+₹2,000)
- Y19s (4GB/64GB): up by roughly ₹1,000–₹4,000 depending on the source — figures vary, see note below
- Y21 5G (4GB/128GB): ₹20,999 → ₹22,499 (+₹1,500)
- Y31 5G (6GB/128GB): ₹25,999 → ₹27,999 (+₹2,000)
- Y51 Pro 5G (8GB/128GB): ₹30,999 → ₹32,999 (+₹2,000)
Note on conflicting figures: our two primary sources disagree on the exact Y19s revision — one lists a jump from ₹16,499 to ₹17,499, the other reports a bigger jump from ₹10,999 to ₹14,999. We've used the more conservative, lower figure above but flag this as unconfirmed until Vivo's official price list is checked in-store.
Availability: iQOO's Steeper Increases
iQOO's hikes are considerably larger in absolute terms, since they apply to pricier mid-range and flagship models:
- iQOO 15 (12GB/256GB): ₹72,999 → ₹85,999 (+₹13,000)
- iQOO 15 (16GB/512GB): ₹79,999 → ₹93,999 (+₹14,000)
- iQOO 15R (8GB/256GB): ₹44,999 → ₹53,999 (+₹9,000)
- iQOO Neo 10 (8GB/256GB): ₹33,999 → ₹43,999 (+₹10,000)
- iQOO Neo 10 (12GB/256GB): ₹35,999 → ₹48,999 (+₹13,000)
These prices are already live on Vivo and iQOO's official India stores as of publication — this isn't a future or proposed hike, it's already in effect.
Why Prices Are Rising: The Memory Shortage, Explained
Neither Vivo nor iQOO has issued a detailed public statement, but every report on this hike points to the same cause: a global spike in DRAM and NAND flash memory prices through 2026, driven partly by AI data-centre demand eating into the same chip fabs that supply phone memory. Component costs, especially memory, now make up a much larger share of a phone's bill of materials than they did even a year ago — a dynamic that's also showing up in separate reporting on India's overall smartphone market this quarter (see our industry coverage below).
Should You Buy Now or Wait?
If you already had a Y31 5G, Y51 Pro, iQOO 15, or iQOO Neo 10 on your shortlist, the honest answer is: buy now if you find old-price stock, because there's no clear signal these hikes will reverse soon. Memory shortages tend to persist for multiple quarters once they start, and rival brands raising prices in parallel suggests this is an industry-wide cost problem, not a Vivo-specific markup. The one caveat is the iQOO 15 and iQOO 15R — at their new prices, they're pushing into territory where it's worth cross-shopping against OnePlus and Samsung's current flagship offers before committing.
Protect Your Vivo or iQOO Phone Without Overspending
With phone prices climbing across the board, it makes even more sense to protect the device you already have — or the one you're about to pay more for — with a case and screen guard rather than risking a repair bill on top of an already pricier phone. Here's real, in-stock protection for the exact models affected by this round of price hikes.
Frequently Asked Questions
Why did Vivo and iQOO increase prices in India?
Both brands point to a global shortage in RAM and NAND memory chips, which has pushed component costs up across the industry — OnePlus, OPPO, and Realme have made similar moves recently for the same reason.
Which iQOO models saw the biggest price increase?
The iQOO 15 (16GB/512GB) saw the steepest hike, rising by roughly ₹14,000 to ₹93,999, followed closely by the iQOO Neo 10 (12GB/256GB), up around ₹13,000 to ₹48,999.
Will Vivo and iQOO prices come back down?
There's no official timeline. Memory shortages historically take multiple quarters to ease, and with rival brands hiking in parallel, there's no strong signal of an imminent reversal.
Is it worth buying a Vivo Y-series phone at the new price?
The Y-series increases are relatively modest (₹1,000–₹4,000) and the phones remain competitively priced in their segment. The bigger consideration is on the iQOO side, where some models now overlap with pricier flagship-adjacent competition.
Final Thoughts
This round of price hikes is a symptom of a bigger, industry-wide memory crunch rather than a one-off Vivo or iQOO decision — which means shopping around for old-stock pricing while it lasts is probably the smartest move for anyone mid-purchase-decision right now. We'll keep tracking how this plays out across other brands.
Stay tuned to our blog for the latest mobile news, launch coverage, and buying guides — and check out our related reads: India Smartphone Market Shrinks in Q2 2026 and Upcoming Vivo Phones in India.